How do you define a Monthly Active User?
A monthly active user is also known as visitor. This is a unique user to your website in the last 30 calendar days.

How do you define a Client Account?
A Client account is defined as being a unique Google property. If you are an agency, likely you will have a single Google property per client.
You may have as many websites or views configured against a property, such as 'All data'.
Similarly, you may create reports and alerts against any website or view within a single property, and it will not increment your client account.

Plan Breakdowns

Business Tiers

Agency Tiers
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