Root cause analysis is the 'Why?' behind the 'What?'

When an alert is triggered, GA-Insights will run 150+ queries against your data-set to figure out why that anomaly occured.
- When a revenue alert is triggered, we identify it was caused a spike in a specific ad campaign
- When a page load alert is triggered, we identify the slow pages
- When a user count spikes, we identify the acquisition channel that caused it.

What does it look like?
Root cause analysis results are layed out in a table, when viewing the detail of an anomaly. We identify the possible contributing factors, and some context over the data-shifts that we have identified.
Root cause analysis results
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