GA-Insights are a small company with relatively small revenue and staff.

We would love to offer our service as a fremium model, but having experimented with this it, unfortunately, costs us more than is sustainable.
The price of our infrastructure must be justified with paid accounts.

It's possible this will change in the future, but for now we are a paid service with a 14 day free trial. If you do decide to pay for your standard or premium account then a big thanks for us, and we hope you are safe in the knowledge you are supporting a small business and helping us to grow bigger and with better features to you in the future.
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